This experiential space that serves as a wine museum and wine store celebrates wine as more than a beverage—it’s a cultural emblem and economic powerhouse. In partnership with Florence and Chianti Classico, we invite visitors to explore wine’s diverse roles beyond the glass, connecting tradition with modernity through interactive exhibitions and installations.

This project honours the impact of wine on heritage, community, and innovation, offering an immersive journey into its enduring significance.

The initiative for Chianti Classico, provides a prestigious space at San Niccolò—a former gate within Florence’s historic defensive walls, highlighting significant support for the Chianti Classico industry, which generates an impressive €1.9 billion in revenue, underscoring the importance of the wine sector to both the regional economy and the global market.