RAUH-Welt Begriff

Built for the Brave

Design Strategy

In a world where automotive customization is often overlooked by commercial trends, RWB (RAUH-Welt Begriff) stands apart fusing raw craftsmanship, rebellion, and emotional connection to machines.

This exhibition aims to communicate not just a car, but a culture, the transformative work of Akira Nakai a Japanese car detailer, in giving classic Porsches new life, presence, and purpose through RWB’s distinct design philosophy.

Design Strategy

• Celebrate the story of transformation, aligning with RWB’s ethos of handcrafted uniqueness.
• Create an emotionally charged and visually iconic space that connects car enthusiasts, collectors, and potential clients to the essence of RWB.
• Integrate Japanese urban aesthetics with motorsport architecture to attract both traditional and new audiences.
• Offer interactive, educational, and engaging moments: from car display, model showcases, visual storytelling, to a lounge talk with Akira Nakai himself.

DETAILING GALLERY

SKETCHES & CAD DRAWINGS